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The average Ford Bronco customer spends an average of $1,700 on official automaker accessories.
The new Ford Bronco and its softer Bronco Sport brother were sure to be successful from the moment they were announced and they have proven it. Not only have sales been strong, but Ford says its retailers have sold more than 1 million accessories for the two models, with Bronco buyers typically spending $1,700 on accessories and Bronco Sport owners coughing up $800 in factory-backed accessories. components.
Also read: Ford honors ’66 Bronco with new 2023 Heritage Bronco and Bronco Sport Special Editions
“It’s at the heart of Bronco’s success,” said Ford US Consumer Marketing Manager Mark Grueber. “For dealers, it’s a great opportunity, not only from a profit point of view, but also from a long-term relationship with customers. It’s a great testament to what Ford can do and how great this opportunity is.”
Ford always intended to make accessories the key to the Bronco and Bronco Sport experience. Not only were they built with accessories in mind, but Ford’s build and pricing site was revamped to show optional accessories. In addition, Ford’s safety bureau and legal teams have reduced the administrative burden of offering new parts. In addition, Ford Credit increased the amount customers could finance for accessories.
One dealership that is really reaping the benefits of Ford’s new focus on accessories is Steve Olliges’ Las Vegas team Ford. Speak with car newsOlliges said that one of his typical Bronco customers normally spends $4,000 to $5,000 equipping their vehicle with accessories. This has allowed the dealer to increase their profits and set up a 9,000-square-foot specialty accessories store that costs $10 million to build.
“I definitely have Bronco fever,” Olliges said. “I feel like I could make a living just being a Bronco dealer; it’s so successful.”
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