FCA plans in-depth virtual immersion site for CES 2021

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CES is kind of a tech happening, but it won’t be the CES we’ve all gotten used to over the years. Automakers will do their best to participate virtually, assuming they decide to join the festivities at all. FCA is one that can share a little piece of technology with us.

A few important experiences will be made available to anyone with a computer. FCA’s main draw is referred to as “highly detailed interactive product tours” where you can get to know a number of vehicles in a virtual world and hear from a “virtual brand ambassador” throughout the tour. You won’t be able to sit and crawl through the cars like a normal public auto show, but FCA promises quite an immersive online experience. The tour of the cars and technologies will be available in 12 FCA vehicles, two of which are the new Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio.

FCA also plans to have in-depth discussions on vehicle testing. Demonstrations are planned for wind tunnels, the four-post shaker, an advanced drive simulator and general performance tests. In addition, FCA plans to provide more insight into Uconnect 5 and vehicle electrification systems. We suspect the final details on the Wrangler will provide 4xe.

The plug-in hybrid Wrangler will also be the star of FCA’s AR play at CES. Anyone can scan a QR code on the FCA site and then access a Wrangler 4xe on their phone. You can virtually place it in your driveway, change the colors and get a closer look at the interior.

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All of this will launch on fcaces2021.com at 9 a.m.ET on Jan. 11 (official first day of the CES virtual show), so keep surfing there next week if you want to check it out.

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