Christophe Georges to head Bentley Americas region once again

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This is the second time that Christophe Georges Bentley will run in the Americas region.

UPDATED: 19-10-18 14:03 ET – adds details

Christophe Georges returns to Bentley Motors Inc. as CEO and president, after a management shuffle in the whole Volkswagen group.

Georges succeeds Mark Del Rosso, who was appointed President of Audi of America this month. Del Rosso succeeds Scott Keogh, who was appointed CEO of the North American activities of Volkswagen Group.

The changes will be in effect for Georges, 51 and Del Rosso, 54, on 1 December, while Keogh, 49, will start his new position on 1 November.

This is the second time that Georges Bentley will run in the Americas region. Georges had the same title from 2007-15.

The Bentley & # 39; s Americas region consists of Brazil, Canada, Chile, Mexico and the United States. It covers more than 20 percent of the brand's global sales, the automaker noted. Bentley has 50 dealers in the US

Most recently, Georges Bentley was the director of product and marketing for the worldwide activities of the automaker. He joined the ultraluxury automaker in 1998.

Georges will report to Chris Craft, Bentley & # 39; s board member for sales, marketing and aftersales, the automaker said.

He comes back under a wave of fresh Bentley products.

The renewed Continental GT of the third generation arrives in mid-2019, while the Bentayga line-up of the automaker is expanded, including a V-8 variant, which is now on sale and a plug-in hybrid variant, which will arrive in 2019 .