Icon’s Old School Edition Chevy Thriftmaster pickup blends old and new

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Icon is best known for its restored and redesigned 4x4s, but the Chatsworth, California company also loves vintage pickups. We were lucky enough to drive a blue 1952 Chevrolet Thriftmaster not long ago, and now Icon has rolled out another example of this classic vintage pickup.

This 1950 Chevy began life as a half-ton 3100 pickup truck with 5 windows, and Icon founder and chief designer Jonathan Ward describes it as the first of the company’s Old School Edition Thriftmaster build. (The previous Thriftmasters and other vintage pickups the company made were custom trucks.)

Icon borrows for the truck the Thriftmaster name Chevrolet used for the six-cylinder engine that originally powered it. This one-off farming truck has been completely transformed mechanically while maintaining and enhancing its classic look. The chassis now features independent front and rear suspension, a lowered ride height and modern Wilwood disc brakes. Under the hood is a GM LS3 V8 engine producing 430 hp and connected to a 4L85-E column shift automatic transmission.

Outside, the olive green and off-white finish is finished with refurbished chrome and a truck bed covered in African teak. Inside, the seat bench with fold-down armrest is covered in saddle leather, which is also used on the door panels and the headliner. It also envelops the off-white handlebar, which frames a set of classic round gauges. Modern amenities include a Bluetooth stereo and air conditioning.

Icon will create one for you and customers are invited to customize all aspects of the build. The choices are extensive – far more than the farmer who originally bought this Chevy some 70 years ago.

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